CTIA: David Ko from Yahoo! Discusses Mobile Advertising Growth

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Uploaded by on Oct 7, 2009

During his keynote address at CTIA WIRELESS I.T. & Entertainment, David Ko, SVP of Yahoo! Mobile talks about the growth they're seeing in mobile advertising, despite the challenging economic conditions. These companies are no longer "testing the waters" but fully immersing themselves in mobile advertising because they're able to reach their audiences across multiple platforms.

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  • Does Yahoo have plans to extend this facility to smaller business' in the future?

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