Intro to FFBS-'Egonomics' Sep 2008

Karl Krayer introduces the program and the first book, Egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability) by Dave Marcum, Steve Smith, Steven Smith, Steven Smith. The Questions

Arrogant, self-centered, stubborn, and insecure -- words that most people associate with ego. But in this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most people.
This is a book synopsis presented in Dallas, TX by either Karl Krayer or Randy Mayeux at the First Friday Book Synopsis (www.firstfridaybooksynopsis.com). To purchase the entire handout, with its accompanying audio presentation, go to www.15minutebusinessbooks.com.

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