Social CRM interview with Lithium CMO Sanjay Dholakia (Part 1)

Social CRM is a new strategy and applications approach that combines the power of online customer communities, broader social networks, and traditional CRM systems. In this video interview, Lithium Technologies CMO Sanjay Dholakia explains the the business value of Social CRM.

Social CRM gives companies access to previously untapped value to be found in customer generated content and customer advocates. The customer advocates—influencers—in your customer network will innovate on your products and services, promote your brand, and support your customers. And they will do so because they want to, not because you pay them.

Category:

Science & Technology

Tags:

• Sanjay Dholakia
• Lithium Technologies
• Social CRM