Behind Trader Joe's $2 wine

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Uploaded by on Aug 23, 2010

Bronco Wine founder Fred Franzia talks about how he started selling bottles of 'Two-buck Chuck' to Trader Joe's.

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  • Its cheap and gives you a headache man its not as good as other wines for more.

  • @browncowreality

    Yeah, because a 50.00 bottle of wine is supposedly not garbage just because the price tag says so?

    LOL!!

    Two Buck Chuck has exposed the wine industry for what it is ... Bullshit!

    You can enjoy a good bottle of wine for around 5 -10 dollars and not worry about taking out a second mortgage.

    Two Buck Chuck is a blessing.

    And I applaud this man.

  • what you are saying is garbage, what you are selling is garbage. You are taking run off and topping wine and bottling it for profit. Your wine is NOT value just because it is cheap. You are an insult to real wine makers who believe in terroir and expression of place, go make cereal or some other mass market shit and leave wine alone!

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