The Board Room

This feature length movie reveals some of the deceptive marketing soda companies use to get youth hooked on soda. Teens from Baldwin Park display the power they have to change the industry by taking a stand by uncovering these deceptive tactics and changing their personal behaviors as well.

Certain issues that are covered in this video were taken from the following research:

(1) Soda Companies Have Used High-School Aged Females Promoting Sexuality in Their Ads to Attract Young People

http://www.slate.com/id/2068277
http://en.wikipedia.org/wiki/Katerina_Graham

(2) Soda Companies STILL look to Recruit School-Aged Girls (18 years old) for Their Soda Commericals

http://www.fanta.com/rules/

(3) Consumption of Soft-Drinks Can Lead to Great Number of Health Problems

http://www.naturalnews.com/004416.html

(4) A Pre-Existing Condition May Free a Company From Any Liability For Medical Expenses

http://www.aficc.com/interest.doc

(5) Athletes are Paid Generously to Endorse Junk Food and Sugary Beverages

http://www.alternet.org/story/145754/

(6) Latino Youth Consume Sodas and other Sugary Beverages at Very High Rates

http://www.lchc.org/research/documents/Network-FV-LC-LatinoHealthStatistics20...

(7) Youth Can Make a Change!

http://www.werefedup.com
http://health.einnews.com/article.php?nid=741049
http://www.empowerme2b.org/youth-advisory-board

This video is a partnership with Healthy Eating Active Communities, The California Center for Public Health Advocacy, and Youth Activism Against Obesity.

Log on to: www.werefedup.com

Category:

Nonprofits & Activism

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