Despite the gain in consumer confidence, Canadians are still focused on value. With the recent threat of rising food and fuel prices, consumers will continue to save and get the most out of the dollar: buying on promotion, shopping at discount retailers and using coupons. These consumers' behaviors will continue to define retail trends for the balance of 2011. Based upon current economic trends, how large a share of market are discounters taking over more conventional retail competitors? Will private label performance become super-charged, demonstrate an uptick or remain relatively static? Where will the tradeoff of assortment for low price eventually lead?
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