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Bulimia pulls life out of your body. Cannes Lion winning ad

Category:

Entertainment

Tags:

• bulimia
• anorexia
• food
• binge
• eating
• disorders
• Cannes
• lion
• award
• advertising
• art
• director:
• Alessandro
• Antonini

[emyjaymac]

I'm singing this piece in Choir! Faure's Requiem! =) Haha.

[icunowlibra]

i'm a big fan of requiems. :) "quando cieli movendi sunt"

[Octophobia]

To me, this commercial glamourizes bulimia. Makes it seem all "pretty" and "easy". Euch. It truly never is.

[gi3l]

Very well made.

[LucyShy]

@dedevonne  I'd vote this 'up' a thousand times if I could.

[dedevonne]

This ad makes bulimia look easy. It barely proves what bulimia is. It's complete mind control. It's going to the extremes to get what you want and not caring about how fucking bloody it is, you're determined to get where you want. either it's self acceptance or to look thin or to weigh 83 pounds. whatever the reason, it's fucking hard and it's miserable and the rational part of your brain cries for help when the irrational tells it to shut the fuck up because it's worthless & has no will power.

[016princess]

woOo *.*

[rockfan500]

this advert is sooo effective i think :) it really has the take on bulimia and gives it quite a haunting effect tbh. but there is one flaw i think - it sort of makes it look easy and perfectly fine to do which is not the case. but other than that i think it is a good advert.

[KeepbreathingforHim]

brilliant and haunting. great take on the illness.

[unbaiserdechocolat]

I know this isn't normal, but I wish I could do that...

If I could just effortlessly take food out of my mouth, looking as pretty as it did when it went in.

[gaugeyo]

You flipped 2 coins of type Irish €1:

[gaugeyo]

You flipped 2 coins of type Irish €1:

[gaugeyo]

You flipped 2 coins of type Irish €1:

[nakluts]

It's scary

Bulimia= DEATH