Abrinq foundation: "Vending machines of good"

Users of the subway in São Paulo can help Abrinq Foundation take the children of the streets through the vending machines located in five subway stations. The "vending machine of good" created by Giovanni+Draftfcb in partnership with the 24X7 Cultural, aims to raise funds for Abrinq Foundation through donations.
The campaign works as follows: a row exclusive on the vending machine was dedicated to the Abrinqs. Here, we see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: "With your help we can get these children of the streets". Just insert the money in the machine and remove the chosen child who, in fact, is a showcase of the institution giving thanks.

Category:

Entertainment

Tags:

• Giovanni
• Draftfcb
• Abrinq
• Foundation
• Vending
• Machines
• subway
• advrtising
• outdoor

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