Formula Una
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Uploaded by F1Podcast on Jul 13, 2008
Red Bull has a global competition called Formula Una, which is about finding a girl who personifies Red Bull.
"The winning participant must be very knowledgeable of the aura and spectacle that is F1 racing" Andre Attale, Red Bull business unit manager said.
Red Bull are looking for an attractive girl who enjoys sports, understands the F1 world and loves the brand.
www.redbullformulauna.com/
Amen.
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A great asset F1 has is that ability to create an incredible atmosphere, or as Pep describes, "glamour" throughout race weekends. Beautiful girls definitely help create that atmosphere.
dvids16 3 years ago
I take your point and I know that F1 has alot of bullshit which we could all do without. (future video idea?)
However, grid girls/pitbabes whatever you call them have been in F1 for a long, long time. Part of the glamour they usually say... Una is just another version of that in my opinion.
I do like some of the marketing ideas from recent years - track and open days, demo runs, city visits, F1 parks, Minardi F1X2 etc.
(Pep)
F1Podcast 3 years ago
Your are right. But all the major sports are doing this cheap shit.
sonjaxfactor 3 years ago
they need to choose Megan Fox.
juris178 3 years ago
they could all sit on my red bull
lee69tatterton 3 years ago 2
Formula 1 gets more & more ridiculous in the recent years. It should be all about the racing & passion, but it's more about the marketing & unsignificant non-racing bullshit. I thought, that only Honda has gone mad, but it seems that I was wrong...
Who cares about fashion models?!?!?! Those money could go on nice, F1-promoting RedBull events, with interesting facilities & shows like RedBull X-Fighters or something like that!!!
interludepl 3 years ago
you guys should have inserted a pic of tiny Danica Patrick in there...just to stir up speculations...
cheers to you.
kimster6 3 years ago