Plaxo Mobile, Address Book, and Backup Trends Study

Plaxo released a Mobile & Online Backup Trends Study focused on how U.S.-based smartphone consumers 21+ use online backup tools & interact w/their contact info. More info: http://www.plaxo.com/mobiletrends

Sample Results:
- 66% store both professional and personal contacts in the same address book
- One in five has lost smartphone data by dropping it in the toilet (#1 reason for losing)
- Gen Y (21-31 years old) is much more likely to rely upon tools/apps that support remote access to contacts and to see that reliance increasing over the next two years

For questions follow up at press@plaxo.com.

Category:

Science & Technology

Tags:

• study
• addressbook
• backup
• cloud
• mobile
• smartphone
• plaxo
• contacts
• toilet
• personal
• profesional
• gen-y
• address
• book