Options are a Great Equalizer in New Economy: Interview with Shelley Bausch

For chemical companies to thrive as the global economy recovers, size is not as important as innovation, efficiency and sustainability, according to Shelley Bausch, global executive director of the XIAMETER® online-based business of Dow Corning.

Making better use of the Internet is one example, Bausch said, citing statistics from the U.S. Census Bureau that business-to-business transactions by manufacturers and merchant wholesalers accounted for 93 percent of e-commerce in 2007.

Bausch also discussed Dow Cornings own experience in transforming its business strategy to meet customer needs. Dow Corning pioneered the online purchasing of silicones in 2002 when it launched its XIAMETER® brand and business model, to service customers who wanted and need round-the-clock, market-driven pricing for standard silicone products. These materials are widely used as performance enhancers by multiple industries, including personal care, construction and automotive where they provide qualities such as durability, stability, adhesion and weather resistance.

This year, Dow Corning expanded the XIAMETER business model to include increased options for customers, including an expanded line of 2,100 products, a new order entry platform with enhanced self-service functionality, volume quantity, pricing and credit term options, and the ability to buy directly from www.xiameter.com or through local distributors.

To learn more about the XIAMETER brand, visit www.xiameter.com

Category:

Science & Technology

Tags:

• Dow Corning
• XIAMETER
• Shelley Bausch
• innovation
• efficiency
• sustainability