Odd Future is a mystery wrapped in an enigma. They're buzzing more than a building lobby, with a girlfriend inside of it trying to find her cheating boyfriend (you know what I'm talking about). As an indie act they have done everything from cover Billboard Mag to sell out shows overseas. Some people believe Odd Future is a creation of a major record label, that is quietly pulling strings to make their artists superstars. Some people believe that there is a huge line of publicists, calling in every favor imaginable to give OFWGKTA their major label promo run-like looks. As we enter the offices of XL Records, we don't see any publicists. We don't see any big time suits, tapping away on their Blackberry's. That doesn't exist. Allow us to show Odd Future's man behind the curtain, Christian Clancy.
Clancy is a laid-back, almost quiet former record executive. Before his days of running around with OF, he ran the marketing department at Interscope. The first project he ever worked on was The Marshall Mathers LP. How fitting that an artist so controversial, and so groundbreaking, was the first act he worked with. Even with his past, he assures us that the group is not yet signed to a major. He jokes that all he is looking for is the label's PIN number. My guess is that labels aren't all the way ready to spend millions on the group. I mean, most probably have made large offers, but very hesitantly. My consensus from major label employees is Odd Future is a risk. The group has yet to make anything close to a radio hit. They aren't afraid to call you a faggot, or say they want to commit some act of violence against you, which leads to the fear that they can offend the wrong person. Most importantly, some labels will openly admit that they DON'T KNOW how to handle a group like this.
Christian Clancy is the head scientist, looking over the petri dish that is Odd Future. He's is watching everything grow at a rapid rate, trying to hold all of the moving parts together. He is in charge of every members career, trying to create an opening for each and everyone. A DJing career, a television show, a writer/singer, two indie releases, and a never ending spot-date tour are on his plate. With all that he remains cool, calm, and collected. His job isn't to interfere. He's not there to force them to do anything, or as labels would say "develop" the group. He is there to oversee and organize. With his organization, Odd Future has become a machine without the major label "machine".
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SWAG THIS NIGGA THE FUCK OUT! ayee
BonitaxPaqando 11 months ago 45
This guy is perfect for Odd Future. It seems like he really understands them, and is not just trying to cash in on the hype. SWAG. GOLF WANG. FREE EARL.
RyanTheOne 11 months ago 18