MIDS09 - Carrie Chitsey, pt.1

Part 1 of 4. In this session from the Marketing Innovation & Discovery Summit 2009, Carrie Chitsey, CEO and cofounder of Txt4CRM, offers an overview of mobile marketing and how marketers are employing mobile technology to generate leads and track campaign results, combining variable data printing, text messaging and direct mail to capture attention, elicit response and drive real results for their clients.

Category:

Education

Tags:

• marketing
• mobile
• cell phone
• texting
• text messaging
• short code
• carrie chitsey
• txt4crm
• quantumdigital
• mids09
• mis09