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Consuming Kids 2/7

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Uploaded by on Oct 23, 2010

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

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  • Can this be considered a form of child abuse? I mean, it is manipulation of the young mind.

  • brb need a coke

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All Comments (29)

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  • @bartonim Yes, it is psychological abuse by any standards.

  • search on youtube for;

    Bill hicks - marketing

    funny as hell and true

  • NOSTALGIA!!!

  • @qwexas All the more reason to turn off the boob tube, and either hand your kids a book or send them outside with a soccer ball.

  • Every time you give in to kids' nagging, you teach them that nagging works, and they will do it again, and it will be harder to get them to stop.

    Why would anyone 8-12 need a cell phone? They can wait until the next time they see their friends in person to chat.

    Kids may see less ads if they read books, play cards, play outside, watch less TV, spend less time online.

  • Maybe if kids wouldn't watch so much TV, they wouldn't be exposed to so many ads.

  • @bartonim yes?

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