PepsiCo today released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. Pepsi also announced digital partnerships that will enhance fans' Super Bowl experience on-line.
The new ad titled "King's Court" features Melanie Amaro, THE X FACTOR 2011 winner, singing for multi Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. The ad was produced by TBWA/Chiat Day and directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the "Queen of Soul" Aretha Franklin. Pepsi fans who "Shazam" the spot during the big game will be able to view Amaro's music video for RESPECT.
YEEEEEEEEEEEEEAH BOOOOOOOOOOOOOOOOOOOYEEEEEEE! looooooooool
EKYXelverdadero 1 month ago
yes
NLoehr14 in reply to emmaolivera (Show the comment) 1 month ago
flava flav.......lol........Melanie you rock sister. I'm a team Josh girl from Wooster Ohio and you are sooooo talented. We're so happy for you. Congratulations!!!
DrummerGirlJulie 2 months ago
:07 isn't that Jew Fro from Glee?
emmaolivera 3 months ago