Do something lasting, attract attention! Thats one big drive behind many clips. One of the strangest internet phenomenons is the Flashmob. Hundreds of people meet, seemingly at random to do something generally absurd like have a pillow fight. Then they disperse as quickly as they came.
The video of possibly the most famous flashmob stunt has been online since March 2008: It took place in New York when all of a sudden 200 people at Grand Central Station ground to a halt, baffling passers by.
The craze recently hit Berlin too, when hundreds of people arrived together at a fast food joint to order burgers much to the dismay of the staff!
It's actually quite hard work for the organisers. They send out a message over Internet communities like Yappie with the time, date and idea for the event but then its entirely a waiting game that they can't control.
Clipmania accompanied the Sturm Crew Berlin on a mission. They wanted to surprise tourists and shoppers in Alexanderplatz with a mass gathering of people dancing to the music on their cell phones.
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