This is Part One of an unscripted talk presented by Steve Fuller (in his office at the University of Warwick, UK, in September 2011) as a 'Festvideo' (cf. Festschrift) in honour of Eugene Rosa of Washington State University, one of America's foremost sociologists of the environment. The video appears in two parts, and centres on Rosa's long-standing appeal to the 'I=PAT' formula for environmental impact. The formula is explained in this part of the talk. Many of Rosa's papers may be found here: http://cooley.libarts.wsu.edu/rosa/vita.pdf
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