Seth Godin: "Rethinking the Publishing Industry" Pt. 2/3 (9/28/09)

Part 2/3. Renowned marketing expert Seth Godin spoke to the Digital Publishing Group, sponsored by DailyLit, on September 28 about the future of the publishing industry. He described some of the challenges facing book publishers and outlined his vision of what a successful future might look like.

Seth Godin is the author of 10 books that have been bestsellers around the world and have been translated into more than 30 languages. Permission Marketing was a New York Times bestseller, Unleashing the Ideavirus is the most popular ebook every published, and Purple Cow is the bestselling marketing book of the decade.

Due to a faulty camera battery, unfortunately we were only able to capture Seth's main presentation. The Q&A session was not recorded.

Category:

Education

Tags:

• Seth Godin
• marketing
• digital publishing
• publishing
• digital publishing group

[RobertWeekes]

Seth has big balls!

[psimon88]

One of the smartest men alive.

[meihachan]

Pretty revolutionary: Books are becoming obsolete. There are other ways of promoting ideas. One doesn't need to be "anointed:" there is no power structure up above that makes the decisions. The individual can make his or her own decisions.

With regards,

Richard Koenigsberg

PS. But the people at Random House don't necessarily want to win. They (like everyone in the mass-media) want to have "power": to decide what is real and what is the truth.

[zoecarnate]

Very true. Good words, Seth.