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Mark Earls, Herd: Copy, Copy, Copy

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Uploaded on May 20, 2010

Mark Earls, author of the popular 'Herd: How to Change Mass Behaviour by Harnessing Our True Nature', talks about why copying is the important new paradigm for encouraging behavioural change.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

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