Walkthrough of Multi-Channel Funnels in Google Analytics

See all five reports in the new Multi-Channel Funnels reports in Google Analytics, including the Overview, Assisted Conversions, Top Conversion Paths, Path Length and Time Lag reports.

Multi-Channel Funnels in Google Analytics is in limited pilot.

• Category

  Science & Technology

[CollegeSearch]

2:12 This is a common misconception about "direct" traffic. Direct traffic simply means that the referrer is unknown. Depending on your website, having your site typed in the url box might actually only represent a small portion of what is shown as "direct" traffic. Direct traffic can include lots of things: such as email links, bookmarks, secure web searches, server or client redirects, and office document links to name a few.

[retailer2k]

@CollegeSearch: that is why you tag your links using the Google URL-Tool.

[James Morris]

Does this sound like Will Ferrell to anyone else other than me? LOL

[pavkey88]

Custom channel groupings are awesome. This is my go-to report whenever I want to check the performance of our campaigns

[david140766]

Only Google can launch a multi channel funnel repoort without funnels! and now gone live!

[david140766]

Only Google can launch a multi channel funnel repoort without funnels!

[ExploretheBruce]

Glad I learned about this at SMX 2011 in Toronto a few months ago!

[TheResearch04]

This information is has been one of the areas I was not sure if it were safe to use. But anything out there if we try hard enough to search it out, still comes right back with the results I was looking for. By reaching specific topics just working for living online is positive thing for us but we still have to keep up to date on recent changes. Establishing a positive but must have trust and loyal working relationship with other people hopefully can drive sales in a meaningful way.

[KasVegas1]

can't wait

[blastadvancedmedia]

Extremely exciting upgrade to Google Analytics. Being a Google Analytics Certified Partner we are happy that we've been able to test out this new functionality. It will be more exciting when all of our clients have access. For now we are posting articles on Multi-Channel Funnels so you can learn more about it.