Rebecca Adlington Case Study

When the 19 year old Rebecca Adlington won the 400m Olympic freestyle race, the first female swimming gold since 1968, we were excited. When she went on to smash through a record as old as herself to bring home the 800m gold, the whole world sat up and took notice. In fact, before Rebecca even emerged from the pool to towel off, an Australian and Chinese entrepreneur purchased her .com and .co.uk domain names.

We began by wresting back her .co.uk domain and building an exciting and dynamic website that truly represents Rebeccas personality. Were proud to say that the hundreds on hundreds of fans that registered interest on Rebeccas holding page are now flocking to her new site.

Were working with Australias top sports management company, Elite Sports Management to give Rebecca a voice online and help build a solid base for her future.

Category:

Film & Animation

Tags:

• Rebecca
• Adlington
• Freestyle
• Interactive
• Website
• Olympic
• Gold
• Record