Living Language Food Truck - GoGorillaAdvertising.com

GoGorilla Media partnered with Living Language's to create a unique guerrilla marketing campaign to promote the launch of its Platinum Edition language courses for German, Italian, Spanish and French. A custom branded food truck hit NYC's streets for 2 consecutive days and was eagerly awaited by hundreds of foodies, bloggers and Living Language followers to sample the tasty international treats, which included Pretzels, Sfogliatelle, Watermelon Mint Cooler, and Grapefruit Sorbet. Each treat represented one language from the Platinum launch roster. On both days multi-lingual street teams distributed a Living Language menu that included a pronunciation guide which helped consumers to "say it right to get a bite." The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more. The campaign was a huge success as it generated a vast amount of press and took over the social media scene.

Category:

Travel & Events

Tags:

• guerrilla marketing
• guerilla marketing
• street team
• street teams
• advertising food truck
• Living Language
• street promotion