Alex Bogusky on The BuzzBubble E1 Part 1 - Social Media and Twitter

Buzz Bubble Host Kevin Kelly (of BigBuzz Communications - www.bigbuzz.com) Interviews Alex Bogusky of Crispine Porter + Bogusky

We discuss: Alex on Twitter, Tweeting retail for Old Navy, The CP+B Beta site a streaming social media public dashboard, getting consumers involved in the brand conversations, and glueing together Social Media.

See other 3 parts of this interview, and follow the buzzbubble at http://www.thebuzzbubble.com

Category:

Education

Tags:

• Alex Bogusky
• Kevin Kelly
• BigBuzz Advertising
• Marketing Interview
• Crispin Porter
• Social Media
• Twitter
• the buzzbubble
• buzz bubble
• bigbuzz
• interactive
• marketing

[Treelock]

funny how it sounds like someone is flushing a toilet at times, wtf! interesting to see a 2009 view on twitter to where it is now.

[tripdragon]

Dude. The audio sucked on that. Contents fine. But audio suuuucked.

[anusbaerchen]

Cool vid.

What I gathered from it:

- Alex Bogursky has 3000 followers

- Twitter is exciting and new (since 2006)

- doesn't "know yet how twitter will evolve"

- Twitter is scary but conversation is a "good thing"

Thanks for all this valuable insight.

[STARVINGMANDOTCOM]

~I love you STILL Alex, but you do talk a bit off bob now and then, but we'll let you off - as you do rule :)

AB.

[akacranky]

You really do have to experiment with the different mediums to even begin to understand them. At first I really didn't get twitter at all. Now I am beginning to realize its potential. I see it as the Table of Contents, Glossary and Index for your different social networking efforts.

[bmullin]

Interesting topic, there are a lot of people in the ad business discussing this at the moment. There is a really interesting chasm opening up that we've noticed, a chasm between the marketing departments understanding of the channel (let's face it, the engineers know more about social media than the CMO) and the agencies willingness to promote it (they do better financially with TV commercials, and haven't yet figured out consistent scale with social). Social does not equal viral - its an issue.