This clip is part of an interactive -eloqua form enabled- lead generation tactic.
We made this for Fluke.com
The idea is that the registration form, that typically is served up before the animation starts, actually now is embedded in the the animation. The questions that are asked during the animation are the same as the ones we would we asking via the form. Because of the interactive nature we are now able to use the answers teh viewer is giving and have the animation branch out in various directions. This is particularly interesting for the viewer because now he actually is getting something back for filling in the form. That something is called relevance!
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