Autotrader: Lessons from a decade on the mobile Web. Amy Gale, Autotrader Mobile, on mobiThinking.

http://mobithinking.com Autotrader: Lessons from a decade on the mobile Web. In this in-depth interview Amy Gale, Mobile marketing manager, Autotrader Mobile answers the following questions:
What did Autotrader hope to achieve when first investing in Mobile?
How and when did you decide you needed a mobile site?
How popular is Autotrader Mobile today?
Is Autotrader Mobile a profitable business in its own right, what difference does that make?
How do mobile visitor number compare to online?




Why does Autotrader need to have both mobile apps and mobile Web?
What is the difference between the mobile Web and mobile app audience?
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Category:

Science & Technology

Tags:

• Autotrader
• mobile Web
• Amy
• Gale
• Mobile marketing
• Autotrader Mobile
• Lessons
• profitable business
• http://mobithinking.com