What It Takes to Get Records Into Stores

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Uploaded by on Jul 1, 2008

In this http://www.artistshousemusic.org interview, Brad Mathias, Vice President of Operations for Infinity Music Distribution, dispels some myths about what artists can expect once they have a distribution deal, explaining the intricacies involved in getting Christian records into the right retail settings as well as the inherent costs and challenges of co-op marketing.

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Music

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