Either market your brand or market someone else's.
If you own your own business either you started it from scratch or you bought it from someone who did. Either way that makes it your brand to build all reap all its profits. That is unless you are subcontracting, franchising, or licensing someone else's brand. Then you have a bit of a conundrum. You are building their brand. Which is right for you and why? Which will ultimately create the most profitable growth for you?
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