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Toyota "Tundra Endeavor Campaign" -- Saatchi & Saatchi/Los Angeles

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Published on Dec 18, 2013

The Toyota Tundra had long suffered from the perception that it was less of a work truck than its "American" counterparts. This was despite the fact that Tundra featured top of the line components, and was actually built in Texas. We needed the public to know the real story of this half-ton truck.

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