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TechFlash On the Street: Microsoft Bing

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Uploaded by on Sep 24, 2009

Five months after finding no one who knew of Microsoft's Live Search engine, let alone used it, TechFlash editors John Cook and Todd Bishop return to the Seattle Public Library to gauge the impact of Microsoft's "Bing" rebranding and marketing campaign.

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Science & Technology

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  • I stick to Yahoo to do my search.I never use Google or Microsoft.

  • Asking "What is MICROSOFT's Search Engine?" is kinda stupid. You are asking how well the BING brand is tied to Microsoft, not how aware of it. You should ask if they could name some search engines and see if BING is mentioned. Bing isn't marketed it as "BING by Microsoft" it is just "bing".

  • "I like the interesting photographs that are on the intro page of Bing" - I hear that frequently as people's argument to use Bing over Google. Why? That's not relevant to your search results at all...

  • Too much Javascript. Slows down results/load times. I like Google's no-frills style.

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