Product Management View Webinar Series - Where Does Product Management Belong in the Organization?

VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2007/100-where-does-product-management-belong-i...

Product management serves many functions in a company, including understanding the market, defining requirements, articulating the marketing message, and supporting sales. The priority of product management activities is often a reflection of where product managers reside in the organization chart. Is there a difference when reporting to Development, Sales or Marketing? This session will introduce the many roles of product management and explore the impact of organizational dynamics on the role using results from the annual Pragmatic Marketing product management survey.

Category:

Science & Technology

Tags:

• product management
• role of product management
• pragmatic marketing
• messanger of the market
• strategic
• market driven
• tactical