1951 Search For Tomorrow opening with CBS Logo

The Original Opening of Search For Tomorrow

Category:

Film & Animation

Tags:

• Soap
• Operas
• Search
• For
• Tomorrow
• Opening
• SFT
• Love
• of
• Life
• The
• Guiding
• Light
• As
• World
• Turns

[atwtgl]

This is hypnotizing.

RIP Search Of Tomorrow. Today U will be the longest running TV soap.

[quicksite]

GREAT commentary gymnastix. These branding campaigns tell a story of America's development. It will be interesting to see how and if AMC's "Mad Men" will interact with the influence of TV soaps to marketing.

[mca1218]

You know what makes this special? The inclusion of the first 3 seconds which show the original CBS logo...this is the design BEFORE the iconic 'eye,' and from a time the announcer still ID'd the station as "the Columbia Broadcasting System." A true time capsule. Thank you.

[gymnastix]

@quicksite Thank you.

What I find especially nice here on You Tube is so many others with their own versions of the same memories we share of these classic television programs.

Even if from a slightly younger person, such as the (then) boy or girl who may only remember watching these programs with a grandparent, we nonetheless share a mutual memory. That makes one feel a little less alone in the world, especially gratifying these days, with so many more singles living alone.

[gymnastix]

@retroguy1976 Yes, this early version, particularly, is kind of creepy and morose. By the mid-1960s, although still played live by an in-house organist, this same theme music wasplayed with a picked-up pace.

I think you, like many, would prefer the theme music of "Search" used from 1974-81, a new tune used titled "We'll Search For Tomorrow." You may find a few versions of it here on You Tube (played on keyboards 1974-79), the vocal variant of it in a "Search" tribute montage.

[Sheri451]

My Mom used to watch that when I was a child, then I got hooked on it the summer I was eleven. When they moved it to NBC I was working and was sleeping because i was on the night shift

[soap1919jt]

@Soapking1965 Or, the heart monitor thump of THE DOCTORS and the colorful rings of ANOTHER WORLD. Oh, and what about the colorful floral arrangement of LOVE OF LIFE?

[Soapluvva]

@gymnastix I have an audio tape of the "Search for Tomorrow" theme that I recorded circa 1973. I think the theme you're talking about, and which was the one where the piano was predominant, was being used during middle breaks 1 and 2. Incidentally, (the late) Dwight Weist, who was the SFT announcer for many years, was one of my acting teachers in 1979 at NYC's Weist-Barron school.

[radiodj1520]

In This Clip, From 0:04 To 0:23, It Was "Search For Tomorrow" Video Open From September 3, 1951.

[retroguy1976]

Nice organ sounds like I'm at a funeral lol

[soap1919jt]

I remember "Interchange." It was used most often for the mid-show bumper. Now as a child, I also recall the original theme having a much fuller sound from the organ, compared to the same theme in the 50s.

[soap1919jt]

When SFT went to color in 1967, the logo underwent a few changes. It went from white to gold, and the S took on a swash "flourish" to more closely match the T. The lettering in the color logo was also smaller and thinner than the original.