http://www.foleyinternetmarketing.com/how-to-spy-on-your-competion-with-spyfu... SpyFu is a website that allows you to spy on your competitors. They run over 2 million terms through Google every month and index the search results and advertisements that come back. They also do price lookups on the terms to determine how much your competitor is spending for pay per click advertising.
SpyFu tells you the organic keywords used by your competition. Additionally it tells you what pay per click ads your competition used and the dates of those ads. By using that information, you can figure out which ads have been working and which ads have not been working. That gives you a leg up when doing your own advertising.
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