MacLaren MRM (Toronto, Canada) recently created an ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication. If you could crack the clues, youd get a VIP ticket to the Toronto launch party!
Link to this comment:
All Comments (0)