EcoBonus: Building a Coalition of the Willing Pt1

Until now, coalition marketing has been a business-to-business strategy. But as consumers begin to align their sustainable practices and purchases, a new coalition has formed - and rewarding them is lucrative business. New consumers are cooperating, each in their own self-interest, and joining forces for common causes. Coalition marketing harnesses this trend through innovative technology and social connections. In this main-stage, fast-paced and dynamic presentation Beaudoin and Rooks will bring you beyond transactions, beyond loyalty and beyond engagement to build a coalition of willing partners in brand activation and sustainability. Based on case studies, quantitative results, and consumer focus groups, they present an innovative strategy to activate green and green-curious consumers. This strategy provides sustainable brands with unique, compelling and technologically-advanced opportunities to "do more than promote." And, along the way, increase loyalty, market share and reputation with more measurability and authenticity than ever imagined possible.

Category:

Education

Tags:

• Ecobonus
• BI worldwide
• LOHAS
• jan wikman
• soap group
• john rooks
• tiger beaudion
• business coalition
• discussion economy