Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Top Google Search result For More than a year "peter appleseed" How?

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
726 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Oct 13, 2011

"Peter Appleseed" considers the Top-shelf indulgence of odwalla juice... you can afford it, sometimes not. It depends. But are food prices out of control, with Inflation now!? Snipped from wikipedia article. (support wiki, donations accepted at their site) The outbreak occurred because Odwalla sold unpasteurized fruit juices,[3][17] though pasteurization had long been standard in the juice industry,[26] claiming that the process of pasteurization alters the flavor and destroys at least 30% of nutrients and enzymes in fruit juice.[17] Instead, Odwalla relied on washing usable fruit with sanitizing chemicals before pressing. Because of the lack of pasteurization and numerous other flaws in its safety practices (one contractor warned that Odwalla's citrus processing equipment was poorly maintained and was breeding bacteria in "black rotten crud"),[14] the company was charged with 16 criminal counts of distributing adulterated juice. Odwalla pled guilty,[23][27] and was fined $1.5 million: the largest penalty in a food poisoning case in the United States. With the judge's permission, Odwalla donated $250,000 of the $1.5 million to fund research in preventing food-borne illnesses.[28] In addition, the company spent roughly another $12 million settling about a dozen lawsuits from families whose children were infected.[29]

To boost sales following the recall, Odwalla reformulated five products to remove their apple juice content, and released them in November 1996.[2] Flash pasteurization, as well as several other safety precautions,[25] were introduced to the manufacturing process, and the juices reappeared on store shelves on December 5, 1996.[9]
[edit] From 1997
A bottle of Odwalla Future Shake

Despite a net loss for most of 1997, Odwalla worked to rehabilitate its brand name. In addition to advertising its new safety procedures, Odwalla released its line of food bars (its first solid food product line) and entered the $900 million fruit bar market.[3][30] Another new product was the Future Shake, a "liquid lunch" aimed at younger consumers.[31] Because of these efforts, Odwalla was again profitable by the end of 1997, reporting a profit of $140,000 for the third quarter.[28]

Having recovered, the company worked to expand geographically into markets like Philadelphia and Washington, D.C.,[32] and by the end of 1998 reported that revenue had surpassed pre-crisis levels.[9] Growth continued over subsequent years,[33][34] in part through the $29 million acquisition of Fresh Samantha, a large juice company based in Saco, Maine, in 2000.[35][36][37] This allowed Odwalla to expand into additional East Coast markets, but incurred high transportation costs as products had to be shipped across the United States from California. To address this problem the company announced plans to build a second production facility in Palm Beach County, Florida. However, facing difficulties in obtaining building permits and allocating sufficient funds, the project was first delayed and eventually cancelled.[36][38] Odwalla produced and sold products under both its own and the Fresh Samantha brand names for a few years; however, in 2003, the company decided to stop selling juice under the Fresh Samantha name and to only sell Odwalla-brand juice.[37][39]

Odwalla was purchased by the Coca-Cola Company in 2001 for $15.25 a share, a deal which totalled $181 million and was unanimously approved by the Odwalla board of directors.[40][41] Under the terms of the merger, Odwalla's management stayed on as heads of the company, and it was "folded" into Coca-Cola's Minute Maid department.[42] The acquisition was one of several similar mergers which were aimed at expanding Coca-Cola's product line to include non-carbonated drinks.[43][44] Odwalla benefited by obtaining up to a 124.3 percent premium on shares of the company, as well as from the stability and strength that ownership by the Coca-Cola Company offered.[45] Odwalla also was able to expand into new markets because of Coca-Cola's well-established distribution network.[44]

Odwalla continued to grow following the acquisition. This growth resulted in part from new product releases, which included a line of PomaGrand pomegranate juice (released at the 2006 Sundance Film Festival),[5] two flavors of energy drinks,[46] and three flavors of "Soy Smart" drinks, which contain soy protein, omega-3 fatty acids, and calcium.[47][48]

Coca-Cola promoted Odwalla products in 2006 when the company aimed at removing carbonated soda products in schools.[49] Odwalla continued to have good growth in 2007, when Coca-Cola, squeezed by poor growth in its North American markets, issued a company-wide hiring freeze; Odwalla, because of its good performance, was one of the few exceptions to the rule.[50]

Link to this comment:

Share to:
see all

All Comments (3)

Sign In or Sign Up now to post a comment!
  • Google search is about searching for words, but there is much mroe to it. idk how it works. But it does work.

  • idk how those search engines and google works. Why don't they renew it? the searches are not set in stone.

  • pete is a juice drinking dweeb jk!

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more