How to approach marketing on social networks

Top business advice from Pier Paolo Mucelli, Founder and CEO of eOffice, explains the approach that took him to the top among networkers on business social network LinkedIn. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com

Pier Paolo Mucelli: I use business online networks as the word says for business, to promote, mostly to promote my business, eOffice. Hence I have a description of my activities in the past but most importantly I try to put a lot of emphasis on the features of the business I have created, the various steps, the various elements, competitive advantages.

I tend to use quite a few links to create a lot of connectivity between the different networks, so that, if you get to know about our business, our sector, our offering, you can then have the possibility of getting additional information. So you can link to your website, you can link to your Facebook group, you can link to your YouTube videos.

Interactivity is very, very important, so you then create a little mini network and you provide the end users, with an interface and the choice of being able to go back to the network they are more familiar with. We have of course, tons of pictures of our offices and our events available in Picasa that is the photo sharing utility in Google.

You send a Picasa link to a potential client, they are immediately familiar or very often they are familiar with the online photo sharing utility and you already create a connection and they can see that you are using technology, in a very modern way and you have an edge, compared to traditional operators that would probably send you a letter or an email, a very standard, boring email.

Have you got a great business, idea, product or service, but you just can't get the revenue growth you are looking for? If you'd like your business to be considered for the Million Dollar Challenge click here http://www.yourbusinesschannel.com/SyndicatorShow.aspx?spk=295

Find out more about the very latest in Million Dollar team developments and news by visiting our blog at http://www.yourbusinesschannel.com/ResourceCentre/Snap/blog.aspx

Category:

Howto & Style

Tags:

• social
• marketing
• business
• news
• tv
• show
• channel
• expert
• advice
• small
• experts

[felpaluche]

Fantastic share. I learned a lot.

[BusinessExpertLouise]

Yip...I agree

[businesstvdavid]

yeah me too

[davetheredhead]

I need a cool office now!!!

[BusinessExpertLouise]

Isn't that just life in general?? You put in what you get out!

[bossamg]

I use Linkedin, but nothing like this. I can see that you only get out of it what you put in!

[mikebowen123]

I want on office like that one! Good to know what i should be doing.

[businesstvAmanda]

Its amazing how every social network has its own way of interacting with other websites blogs and video websites and how they all completment each other