Gary Keller, and the original ALC (Agent Leadership Council), founded Keller Williams on principles that would shape the company's culture for years to come. WI4C2TS stands for:
Win-Win. . . or no deal
Integrity. . . do the right thing
Commitment. . . in all things
Communication. . . seek first to understand
Creativity. . . ideas before results
Customers. . . always come first
Teamwork. . . together everyone achieves more
Trust. . . starts with honesty
Success. . . results through people
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