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CEO Astra Zeneca speaks Nefarma national healthcare debate

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Uploaded by on May 25, 2010

Media Wise provided communications advice for Astra Zeneca. At a national healthcare debate organised by the Netherlands pharmaceutical industry association Nefarma, Astra Zeneca Netherlands CEO Hans Sijbesma defended doctor visits by pharmaceutical reps. These visits ensure that doctors receive clear, complete and accurate information about existing products and are kept to date about innovations, he said.
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