Elena Fields at The Media Management Center

Elena Fields describes her Summer Residency project working with The Media Management Center. She worked as a Research Assistant with Seattle consulting firm FireMark, Inc., reporting to FireMark's president. Elena's focus was the "Innovation in News Media" qualitative research project for the MMC Executive Education Program. She conducted in-depth interviews of key media leaders -- from both traditional and emerging media. Elena also assisted in writing the final report, handling in-depth interviews with multiple respondents, and co-managing the entire project.

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