Don Tapscott of Grown Up Digital & Wikinomics: Open markets for uniquely qualified minds

Don Tapscott explains the global platform for collaboration in the example of Proctor & Gamble looking for a molecule that will take red wine off a shirt. You do the math, he muses, they have nine thousand chemists inside their boundaries and a million outside that are organized into 'ideagoras,' these are open markets for uniquely qualified minds.

In this video interview, author and visionary Don Tapscott shares his idea of the Web as a giant programmable computer with Ideas Project, a new website brought to you by Nokia. Ideas Project is an online space that provides a new way to interact with thought leaders and their big ideas about the future of connected communications. For more on this idea from Tapscott, visit http://www.ideasproject.com.

Don Tapscott, a business executive and an internationally recognized author, consultant and speaker based in Toronto, specializes in business strategy, organizational transformation and the role of technology in business and society. Tapscott is chairman of the business strategy think tank New Paradigm (now nGenera). Author or co-author numerous widely read books on the application of technology in business and society, his most recent book Wikinomics: How Mass Collaboration Changes Everything (co-authored with Anthony Williams and published in 2006) is also a widely visited Web site. His popular 1997 book Growing Up Digital: The Rise of the Net Generation explained the business and social impact of the first generation to come of age in the digital age. Digital Economy: Promise and Peril In The Age of Networked Intelligence, published in 1995, was one of the first books to describe how the Internet would change business and society. Tapscott is probably best known for his 1992 book Paradigm Shift: The New Promise of Information Technology. Tapscott holds a B.Sc. in Psychology and Statistics and an M.Ed. specializing in Research Methodology.

Ideas Project, a project of Nokia, brings together the most visionary and influential big thinkers to contemplate the big ideas that matter most to the future of communications. It is also a new kind of conversation platform aimed at uncovering the connections between these big thinkers and their disruptive ideas.

Explore the Ideas Project website at http://www.ideasproject.com, subscribe to its RSS feed, join its Twitter feed, and come back often to learn about great new big ideas as they break.

Category:

Science & Technology

Tags:

• Nokia
• Ideas Project
• Thought leaders
• Big ideas
• New website
• Big thinkers
• Information space
• Video interview
• Connections
• Disruptive technology
• Don Tapscott
• Wikinomics
• Growing Up Digital