Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: Scream! The Science of Fear.
Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: A photo of a scared person is enough to spread fear. We can explain. They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.
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