Virgin Radio Big Star launch TV ad

We work closely with Virgin Radio to develop ideas that promote the station to new audiences. The Big Star campaign included poster and TV ads, and a promotional event that hung a 20ft x 20ft star filled with 'cash' over London's Regent St. The campaign built audience figures and a crucial database of email contacts based on competition entries - fuelling the station's digital strategy.

We wrote two ads for the campaign, both of which were shot by Ginger Productions. The first ad teases the audience, prior to the campaign's launch, by following Christian O'Connell around London as he hypes the arrival of a 'Big Star in the West End'.

Category:

Entertainment

Tags:

• Virgin
• Radio
• Music
• We
• All
• Love
• Big
• Star
• Launch
• Christian
• O'Connell
• Suggs
• 'Pete
• Jeff'
• Thinkfarm
• Brand
• Positioning
• Strategy