Kia Sorento commercial: "Home"

While the formula for most SUV advertising is to simply show the vehicle driving to the ends of the earth, this campaign for the new Kia Sorento takes a different approach. It positions the Kia Sorento as a haven that makes even the most remote locations feel like home. In the TV commercial from David&Goliath, Canada we discover furnishings from ones home set in the woods. We find steam rising from a claw tub bathtub set in a forested area. A collage of family photos hang from a large live oak. Bookshelves, couches and a chandelier all decorate the outdoors. A Kia Sorento drives through this surreal world leaving the passengers feeling at home in any environment. All the warmth and coziness that embody ones home make everywhere more inviting.

The result is a world that is both surprising and beautiful. In addition to TV, the idea continues through print, outdoor and banners. The new campaign shows that not only can we expect the Kia Sorento to make us feel something.

Client: Kia
Agency: David&Goliath, Canada
Production Company: Outsider
Country: Canada
Chief Creative Officer: David Angelo
Creative Director/CW: Ben Purcell
Assoc. Creative Director/AD: Steve Yee
Executive Producer: Paul Albanese
Account Executive: Peter Goodwin, Ermelinda Cruz, Jeremiah Murlless
Account Executive/Innocean: Dave Carey
Production Company: Outsider
Director: Jorn Threlfall
Executive Producer: Don Block, Elaine Behnken
Producer: Melinda Nugent
Director of Photography: Malik Sayeed
Editorial: Spinach
Editor: Adam Bright
Asst Editor: Art Castle
Producer: Jonathan Carpio
Post Production: Fell VFX
Lead Artist: Russell Fell
Executive Producer: Rachel Koch
Music: Human
Producer: Jonathan Sanford
Audio Mix: Margarita Mix
Mixer: Nathan Dubin
Telecine: Company 3
Colorist: Matt Turner

About the music (as per a commenter below):

"The song is an original composition, written specifically for the Sorento commercial. It was written and composed by Steve Webster of Rosnick/Mackinnon of Toronto.

Regards, Gabriela Consumer Affairs Kia Canada Inc"

Category:

Autos & Vehicles

Tags:

• video
• 640
• 360

[rreadable]

As per commenter ishlamissa (below):

"The song is an original composition, written specifically for the Sorento commercial. It was written and composed by Steve Webster of Rosnick/Mackinnon of Toronto.

Regards, Gabriela Consumer Affairs Kia Canada Inc"

[doggy2dog2003]

My daughter could be crying her eyes out, and I really do not know what else to do (6 months old) and then this beautiful song will come on the television and she will in an instant stop crying and just stare :) she is so at peace when this song comes on! I love the youtube link lol (works wonders)

[musicisme4eva]

@bippers lmfao ur the type of person who hates what everyone else loves xD

[ddq57sm64]

Love The Moondoggies "Undertaker"...

[fariqhraito]

this is my dream and sick car!!! I want it...just wit for the time to get it....Sorento is quite cheap for SUV model in Malaysia...just USD 52,856.95 !!! that's a final price + road tax...Sorento..wait for me!!!

[Thatmakessense356]

KIA: I will buy your cars if they come with the MUSIC! AHHHH!

[MrBallcoozie]

i LOVE the tail lights on the car. it's like a lexus but european style :D

[TheShotpoppa]

my daughter loves this she stops everything for it now shes talking and stuff she sings along its awesome

[hyliabay89]

I have the mp3 if you message me I can send it to you. Its not looped but you can easily loop it over itunes.

[Hanniewals]

@hawmens well that's fantastic! thank you, I will be eagerly awaiting its completion! :)

[hawmens]

@Hanniewals I could make a loop of with, although it would take a small while but it is feasable! It won't be perfect but I can make a rough one to start with and see if it is alright? :)

[Hanniewals]

someone wanna loop this? we would all be eternally grateful

[TheATHARIN]

Amaizing !!!!!!!!!!!!!!!!!!!!!!!!!!!!!