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Power to the Pixel 2009: The Age of Stupid

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Uploaded by on Nov 11, 2009

DISTRIBUTION CASE STUDY: THE AGE OF STUPID A GLOBAL RELEASE CAMPAIGN
Filmmaker Franny Armstrong and Producer Lizzie Gillett reveal how they created a global phenomenon around their film and campaign about climate change. With a mission to engage with 250 million viewers and no marketing budget, the team set out to use an array of digital tools to fund their film and spread the word. Hear the latest from their September release beamed to over 45 countries and 600 screens and their revolutionary new distribution tool, Indie Screenings.

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  • then why is it so hard to find?

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