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PBSF TP 2a. Emotional Branding

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Uploaded by on Dec 17, 2009

The new approach to marketing today emphasizes not what the product does but what it 'means.' It's all about making an emotional connection. Will it work for Song?

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Education

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Standard YouTube License

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  • Thanks for the information you provided...like your video..please do more..thanks

  • Have you read Douglas Rushkoff's book "Life Inc." ? i think you'd really like it

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