TARA LEMMEY
There is a New Freedom to Recombine Technologies
We have made the transition to a fairly ubiquitous computing and a fairly pervasive sense of technology in our lives, and its impact is showing up in funny ways. It's showing up in the platform discussion and when people start to talk about platforms, what happens is it's really setting the piece parts free to be recombined in new and interesting ways, whether it's streams of data, individuals, geo-location, places, and how people create new combinations of those and how they barter and transfer or trade those pieces is one big discussion that falls out of the meta issue of, "Boy, we've set all of this stuff free."
The Radical Unbundling of Technologies is a Major Disruption
We've really started to unleash the data, the video, the transactions, the components, and the relationship from each other in a way that they've been bound. Initially, we saw businesses do it, whether it was financial services or healthcare starting to take apart analysis from the transaction, from the use - in baby steps, so ten years ago we took some baby steps in that way, and now, it's fully unbundled.
So, in kind of the ways that banking did it when they started to say we're going move from local and regional banks and look to things like Visa and MasterCard to have a meta network to allow those transactions to move from one place to another, we're starting to see that in a lot of environments, whether it's recombining services and support around the individual, whether it's recombining data to form new forms of content or engagement, whether it's looking at how do you want to flow through your communications world, how do you want things to come together to you, what does that look like, how is it sort of meta personalized.
Successful Platforms will Follow an "Everybody Wins" Model
I think the platforms that have the potential to have the greatest impact have the least - follow an "everybody wins" model, that they're not hyper greedy about the percentages they're taking, they're not hyper greedy about how the transactions are happening, but they're increasing the volume for everyone. What's being disrupted is not, "Oh, we're going to remove an entity permanently." What's being disrupted is how things engaged with you. Now, they have to be constantly saying, "Hey, I add value. I have value. I want to engage with you. Here is how I can work. I'm going to be more agile. I'm playing more creatively," so the more you can say, "I don't need to own it all, I don't want the whole thing, I want everybody to win," the more likely you are to be successful as you look at platform plays.
Founder & CEO
LENS Ventures
A catalyst for disruptive innovation, Tara Lemmey advises institutions including American Express, Nokia, and the Lumina Foundation on behalf of LENS Ventures, the innovation investment and development company she founded in 1991. Since 2001, Lemmey has been the technology co-chair of the Markle Task Force on National Security in the Information Age, whose Markle reports have influenced fundamental restructuring of how the government views intelligence and homeland security in the post 9/11 world. Among her numerous other roles, she is Ambassador to the State Department from Silicon Valley on the Embassy of the Future Commission, a Commissioner on the Embassy of the Future Task Force, and a member of the Faculty of the Center for Integrative Medicine at the University of Arizona. Ms. Lemmey has been published in Wired, Business 2.0, Business Week, and the Harvard Business Review, is an active participant at Fortune Brainstorm and Fortune Most Powerful Women Summits, and the inaugural Department Chair of Policy, Law & Ethics at Singularity University. Ms. Lemmey has founded multiple start-ups in both the private and public sectors and was president of the Electronic Frontier Foundation early in her career.
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