The Energizer Mystery Machine unveiled

The crowd oo'd and aah'd as the Mystery Box was opened and a 7-foot Gumball Machine emerged. The machine became an immediate hit. For 5 days (September 14 through the 19th, 2010), pedestrians were entertained by Energizer promotional staff including stilt walkers, roller skaters, magicians and gymnasts as they waited in line to press the PUSH button and see what surprises awaited them. Over 2,500 items including Bunny Slippers, stuffed Energizer Bunny's, pink roses and iPod chargers were distributed, and over 10,000 coupons made their way into consumer's hands. With each interaction, upon realizing each person was given two identical presents, they were encouraged to "share one with a friend and keep the positive energy going".

Category:

Entertainment

Tags:

• energizer
• simon pure marketing
• surprise
• marketing
• guerilla
• machine
• gumball