Density is a clothing retailer that started in San Francisco and is now involved in a West Coast expansion. Michael O'Conner identified new expansion locations and with ZoomProspector.com's help was able to discover other cities he didnt' know about that also match his demographic and transportation requirements. Instead of taking the months it took for his first expansion research he found the data in minutes using http://www.zoomprospector.com. As a result he saw that the size of his consumer market might be twice as big as he originally thought. This could result in twice as many stores and twice the store revenue. His new concept is a destination retail center that combines his Density clothing store with a restaurant, lounge, and live music venue. http://www.densitydept.com.
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