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A BASF no mercado

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Uploaded by on Jul 8, 2008

Fernando Figueiredo, vice-presidente da BASF, revela o papel da área de comunicação no posicionamento da marca no mercado a partir do slogan 'The chemical company'.

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  • HOLA!

    Estoy estudiando Ingenieria Quimica en la BUAP (mexico) y mis mas grande anhelo es entrar a trabajar a esta empresa GRACIAS por subir ste video

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