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(第八堂)免費經濟與行銷5-2

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Uploaded by on Jan 12, 2010

東海大學「設計、品牌、行銷」第八堂/主講人:姚仁祿
Chris Anderson在TED.com談到「技術的長尾」,市場上存活的技術,都會歴經四大階段:關鍵價格、市場佔有率、取代已經存在的技術,最後無所不在。例如:東海的課程­的上傳後,和電視有什麼不一樣?以往的頻寛受限制,電視台只有少數,然而當影片放在網路上,觀眾將不再受到節目表的限制,不再強迫收看廣告時,電視頻寛,還會如此昂貴嗎?­「免費」也將顛覆企業花大錢買廣告時段的做法。免費的力量,正在大幅發展中。簡體版請至:土豆網大小創意

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  • 4 step

    1. critical price

    2. critical mass

    3. another technology (?...不把他放在第一項,似乎是有原因,應該是說該技術的應­用轉化??)

    4. free (nearly)

  • 終於有新的課程可以觀看~

    我已經期待了三個禮拜了~

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